Opinion

'AI has raised the bar for inspiration, but interpretation is where agents still excel – they make the holiday'

'We all have a vested interest to ensure travel is truly accessible for all'

Too much of a good thing? Is 'luxury' starting to lose its lustre?

Agent: 'What happened to suppliers' duty of care to their Jamaica-bound passengers?'

3 travel marketing tips agents from Abta's latest Holiday Habits report agents can apply ahead of peaks

'Eurostar's new trains herald a new era for clean, connected European travel'

'Princess is one of my best-selling cruise brands – but I was nervous about sailing on its new Sphere class ship'

'In a world full of uncertainty and online scams, customers increasingly value the human touch'

'Travel's just had its annual health check – and the vital signs are good'

‘After losing our baby at 25 weeks, a family holiday helped us start to heal'

'Now is a time of immense challenge – and opportunity – for our industry'

How the climate is impacting travel marketing

Is there a case for reopening Doncaster Sheffield airport? And should agents get their hopes up?

'One misleading statement risks setting us back years': why green claims need regulating to keep travel marketing honest

‘Hearing a familiar voice say, “don’t worry, I’ll take care of this”, is where the value of agents truly shines’

Clia UK chief Andy Harmer: Nearly a third of passengers are new to cruise – here's how agents can capitalise on this

'Star of the Seas offers better value than a luxury land holiday – if agents pounce at the right moment'

'As easyJet holidays turns five, I believe it has Jet2 and Tui firmly in its sights'

Should travel agents sell zoos?

‘This is what changed my mind about using a travel agent’

Trump's White House has dragged Jet2 into a political firestorm – so should it respond?

'As AI search becomes the norm, agents must use it to strengthen their claim to being the experts'

'Is direct action the only way we will make progress on accessibility?'

'Why we believe there’s more to a lasting partnership with agents than just commission'