Agent and operator Lee’s Travel Group launched the Forever Cruises brand last December. It will charter Royal Caribbean’s Jewel of the Seas from June 11 next year for seven nights.
The entertainment will include “A-list” rappers and in-house DJs, while passengers already confirmed include TV’s Made in Chelsea and The Only Way is Essex stars.
David Tan, Lee’s Travel business development manager, told TTG the cruise, entitled “Anchored”, was targeted at people aged 20-35, as part of a bid to “get younger people into cruising”.
However, he added that those applying for tickets – which can only be done through promotions company Unique Parties – would be “vetted”.
“The idea is to target young people to go on cruises – we want to change the average demographic.
“Ships are built for more fun now – they’re moving clubs.”
Agent charters ‘party’ cruise for celebrities
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