The new service launches on January 22 and brings the number of services the airport, which is bmi’s biggest UK hub, operates out of the hotel to nine.

Bmi chief commercial officer Jochen Schnadt said: “As part of our on-going strategy to connect key business regions, it was a natural choice to increase our service offering to/from Gothenburg by adding a further Gothenburg Route to our network connecting Sweden’s 2nd largest city to our largest UK Base in Bristol. 

“Given our experiences on the Birmingham to Gothenburg market so far, we believe this new route will prove attractive to business as well as leisure customers alike enjoying bmi’s service of fast and convenient air-services.”

Bristol airport business development director Nigel Scott said: “We are delighted with the announcement of the new Gothenburg route operating twice weekly from Bristol airport. 

“This extends the choice of destinations available to passengers from the South West and Wales, whether travelling for business or leisure. 

“The route also provides inbound visitors, using Bristol Airport, ease of access, whether it is for a city break, visiting the various tourist attractions and conference venues the region has to offer.”

Fares on the route start from £99 one way.