The deal means the online travel wholesaler’s stock of more than 250,000 properties, 5,500 activities, transfers and Greek ferry tickets will be available to the consortium’s membership of more than 650.

Fam trips will also be available to go on while Excite’s customer service operates around the clock.

Excite Holidays head of sales UK Adrian Marpole said: “We’re extremely pleased to have signed this agreement with The Advantage Travel Partnership.

“As experts in travel, we believe both companies are committed to providing the very best service in the industry and we’re sure that our huge product inventory and innovative booking system will help Advantage Travel Partnership members secure more business and increase revenue.”

John Sullivan, head of commercial and marketing at Advantage Travel Partnership, added: “We are delighted to enter into a partnership with Excite Holidays.

“They start their partnership as one of our Highly Commended suppliers offering our members a range of features including a free phone contact number, no administration fees and have joined our central payment system CAPS.”