The US market, which makes up a substantial sector of river cruise sales, often recoils fast in such situations, but river cruise companies insisted last weekend at the Clia UK River Cruise Convention that it was too early to gauge whether business would be affected.
If the North American market does contract, companies said they would focus attention on European markets to help plug the gap.
“I just hope that discounting does not take over – but once companies get into a habit it is so difficult to get out of it,” said Uniworld UK managing director Kathryn Beadle.
