Open to all agents and featuring exclusive offers from more than 110 suppliers, the TTG scheme aims to help travel firms secure precious bookings and kick-start the market amid hugely challenging times.
To get involved with your agency, visit: holidaytohelpout.com
Agents and suppliers taking part in the initiative – running all this week (2-8 November) – took to social media to show their support and help spread positivity among industry colleagues and clients.
https://twitter.com/SJGarrido/status/1323193239659335680
https://twitter.com/Julestravel/status/1323195185417867264
https://twitter.com/Neil_Sealy/status/1323186973788540929
https://twitter.com/ShaneRileyVV/status/1323183309640421377
TTG editor Sophie Griffiths said the travel industry had "consistently been let down by the powers that be in Westminster" and called HTHO "a chance for the sector to take matters into its own hands".
"If this campaign was important before, it is critical now," added Griffiths.
"At a time when ministers continue to ignore and/or fail to understand the unique financial position of agents and why they need additional support as they now grapple once again with refunds and business closures, the industry’s support for one another remains more vital than ever."