Harvey, who joins from advertising agency Designate, replaces Steven Seddon who left Kuoni to join river cruise and tours specialist Scenic.

At Designate Harvey worked on campaigns for clients including Mark Warner, TravelZoo and Disney as well as working on the Kuoni account.

Dean Harvey said: “The shape of the Kuoni business has changed significantly in recent years and it’s an exciting time to be joining one of the most prestigious brands in travel at this point in its evolution.

“I’m looking forward to working with the team to continue to realise the potential of this brand, which has customer service at its core. We’ll be focused on creating and delivering stand-out campaigns and effective marketing that will attract new and existing customers to our stunning collection of holidays.”

Derek Jones said: “Dean has a fantastic track record and I’m delighted to welcome him to the executive team.  As part of the Der Touristik group, we are looking to invest in and grow Kuoni in the UK market, which means being seamless between our online and offline customer experience.”