Explore Worldwide has curated a rich portfolio of unforgettable adventures, and its impressive European offering includes more than 20 incredible options in Italy, boasting very competitive prices. Here’s a selection, why you should consider them for your clients, and how to sell them.
Cultural discovery tours
Don't just travel, Explore! The Venice to Rome by Rail + Sorrento and the Amalfi Coast tour offers an unmissable immersion into some of the country's most iconic cities. Perfect for avid sightseers who like their holidays overflowing with activities, this tour is packed with architectural gems. Highlights include a climb up the Scala Contarini del Bovolo for a stunning bird’s eye view of the Floating City. Clients will also take a high-speed train to Rome, and enjoy a specialist guided tour of the historic Colosseum.
The Sicily in Depth with Historian Antonio Marretta tour offers big bucket list stops, but at a slower pace. Accompanied by an expert tour leader and historian, attractions such as Mount Etna and the ruins of abandoned Roman town, Solunto, will ensure history fans are in their element. This tour also offers plenty of opportunities for free time to indulge in classic Sicilian cuisine and local wine.
Explore's tours are led by tour leaders with expert local knowledge and a passion for their region
The depth of Italian cuisine is also showcased on the cultural tour, Taste of Tuscany – Hilltop Towns and Vineyards. Highlights include an included cooking class at the family-run Fattoria San Donato farm.
In a region with more olive trees than people, on the Highlights of Puglia tour, Explore provides a unique opportunity to discover an underground olive press. Originally created by monks in the limestone caves located in Masseria Frantoio Ipogeo, this activity is perfect for those looking for a hidden treasure.
Top selling tips: showcase guaranteed departures, inclusions and tour leaders
Ensure your clients don’t face their trip being cancelled, by looking for guaranteed departures. Explore guarantees nearly every single departure, and will always highlight if your client’s chosen tour may have low numbers, with the option to change their date or trip if they want to.
Set clear expectations by outlining all package inclusions and exclusions, helping clients budget accurately before they travel. Explore details whether airport transfers, permits, visa fees or meals are included.
The expertise of a dedicated tour leader can greatly enhance a travel experience and these experts are the backbone behind Explore’s small group tours. When recommending a trip, consider whether a tour leader accompanies the group throughout the journey as Explore's tour leaders do, offering local knowledge, wider cultural insights and practical support.
Walking tours
Nature lovers can enjoy a relaxing exploration of Ravello’s lemon groves and olive farms in this hidden gem of the Amalfi coast, on the best-selling tour, Amalfi Coast Walking – Agriturismo.
Meanwhile, A Taste of Italy – Walking in Puglia, introduces travellers to Puglia’s striking landscapes of sinkholes and karst caves, a great choice for clients eager for an adventure beyond Italy’s most popular destinations.
Explore's tour of Puglia combines superb local cuisine with easy rambles amongst rolling landscape
If your clients are looking for high-intensity treks, Explore’s popular Hiking in the Dolomites tour offers a ridge walk experience along Mount Elmo, located on the Italian and Austrian border. While on the Tuscany Walking and Wine tour, they can venture through the stunning countryside around Pienza, a location for many of the scenes in the movie, Gladiator.
Top selling tips: focus on the itinerary and verified reviews
When researching a tour, pay close attention to the itinerary. Explore’s small group adventures often blend iconic landmarks with lesser-known finds, so customers can enjoy a more authentic experience and a deeper sense of immersion on their getaway.
Feedback helps clients book with confidence, which is why Explore publishes verified reviews across all trips from real travellers, collected through their trusted partner, Feefo.
Cycling tours
Explore’s Cycle Puglia leisurely tour is perfect for beginner and expert cyclists. Highlights include a cycle across grassy meadows and wheat fields to Matera, known as the city of caves, and a cycle to a local family-run winery for a wine tasting session.
Clients can cycle against the backdrop of the Dolomites
For travellers who love being by the water or enjoying lakeside views, the Cycle Dolomites, Lake Garda and Verona tour includes a cycle along the Adige Valley, and the peaceful Toblino Lake is a precursor to the main event, the beautiful Lake Garda. For the theatre fans, a cycle to the romantic Verona – the setting for Shakespeare’s Romeo and Juliet – features attractions such as the Ponte Scaligero, The Duomo and the Arena di Verona amphitheatre.
Top selling tips: consider the environmental impact and accommodation options
By openly reporting trip emissions, travellers are empowered to make more sustainable and informed choices. Explore states the average emissions per person for every trip, with cycling and walking tours generating a lower environmental impact.
Ensure the accommodation options on a tour are the right fit. Explore categorises its accommodation options as Simple, Comfortable, or Premium. Most small group trips fall within the Comfortable range, typically featuring hotels, lodges, or guesthouses with amenities such as a restaurant, bar, garden, or pool.
Family tours
The Family Amalfi Coast Adventure offers an engaging way for families to experience southern Italy and create memories together.
Families can get creative at a pottery painting studio
Highlights include a guided kayaking excursion along the spectacular Amalfi coastline, and a hands-on cooking experience, picking fresh vegetables before taking part in a pasta making workshop. For those with a creative streak, an optional ceramics workshop in the village of Pianillo provides a unique cultural activity.
Top selling tips: Evaluate group sizes and highlight pricing
Consider what your client's preferred group size will be. Smaller groups often create a more personal and immersive experience, with greater flexibility to access places that larger tours may not be able to. Explore's average group size is 11 guests, while family centred trips can accommodate up to 20 – with some offering a maximum of 14.
Encourage clients to book early. Tour prices can fluctuate, but once a booking is confirmed with Explore the price is protected. The operator aims to offer your clients the best value for money, with its research showing Explore’s trips cost 12.3% less than comparable trips from its closest competitor. (Prices and comparisons are based on research conducted in June 2026 and may be subject to change.)
Further information
Email: trade@explore.co.uk
Website: explore.co.uk
Trade portal: explore.co.uk/travel-agents
Telephone: 01252 240 707
Facebook: @exploreagents
Instagram: @explore.worldwide
YouTube: @explore.worldwide
