Trathaug, who has spent more than 25 years in the travel industry, joins from WebBeds Europe where he was chief operating officer. Prior roles include positions with Thomas Cook and he was part of the initial start-up team for Sunhotels.

Trathaug will be based in Palma. Loveholidays said it would “continue to demonstrate their commitment to constantly improving their already strong partnerships with the trade”.

The company’s current Atol is for 1.2 million passengers, which it says makes it the UK’s fifth-largest travel agency.

Chief operating officer Jonny Marsh said: “We are delighted to welcome Bruno to our senior management team. He is a strong addition to the experienced team we have at loveholidays, where he will help us maintain and further grow our business.”

Trathaug added: “I’m really happy to join the fast-growing loveholidays family and look forward to working with them. It’s a dynamic and exciting company to be part of, and I can’t wait to get started.”