The Majorcan resort is two years into a five-year regeneration plan, which aims to attract more families and adult travellers, improve public order and modernise its hotel and leisure facilities.

This plan has already made a big difference in the type of holidaymakers now staying in Magaluf with families and adult couples now accounting for 70% of all guests – up by 13 percentage points on four years ago.

At the same time, the number of younger tourists has dropped by seven points to 22% since 2013, as authorities have cracked down on drunken behaviour through a “zero tolerance” policy.

Sebastian Darder, president of the Palmanove-Magaluf Hotel Association, said: “The destination continues to improve year after year, and in 2017 we are presenting a summary similar to that of the excellent year in 2016, although with a greater number of overnight stays, longer hotel opening periods, and a larger number of jobs created.”

Magaluf’s local authorities and police have continued to increase the enforcement of regulations, which has led to a “clear descent” in crime, drunkenness and public order incidents.

The number of tourists being expelled by hotels for bad behaviour fell by 20% to a total of 156 during the 2017 season, compared with last year.

Andreu Serra, deputy mayor of Calvia and head of security, added: “In Magaluf we have implemented a zero tolerance policy towards antisocial behaviour and crime, and the result is very clear. Today we have a safer destination which is more family friendly, in spite of the increase in the number of tourists.”

The UK continues to be the number one market to Magaluf with a 48% share of all guests. Total overnight stays went up by 4.4% this year to 5.5 million compared with 2016.