The company is dropping the Cosmos Holidays name and will now market direct to consumers solely under the Monarch name, and will do the same to the Trade from December.
Andrew Swaffield, chief executive said: “It seemed right for us to exhibit at World Travel Market this year and re-introduce Monarch to the industry with all our travel products consolidated under one brand.
"We have representatives from across the airline and tour operator at the event and we are looking forward to welcoming many visitors to the stand during the four days.”
Monarch will be located in the Europe hall at stand EU1680.
