The cruise line is focused on the emerging Chinese cruise market.

Muskat, who joins from MSC Cruises, where he spearheaded its expansion in the US, is expected to help SkySea “accelerate its campaign to become the top choice for Chinese cruise guests seeking new vacation experiences”.

Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea, said: "Ken Muskat is known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth.

Muskat added: "There is no challenge I like better than creating a winning business proposition in a competitive market.

"I appreciate the confidence shown in me by the owners of SkySea, and I look forward to using my experience to help this exciting new brand grow to be a leader.

"I look forward to bringing to bear everything I’ve learned in my career and helping SkySea become a standout performer.

"There is an important role for a Chinese-centered brand like this in this large and growing market."

Muskat is also former chairman of Clia’s trade relations committee and had a long career at Royal Caribbean Cruises Ltd before joining MSC.

Muskat assumes the role in mid-January.