The programme includes a variety of holiday durations, from three or four-night breaks to two-week holidays. It includes properties in Austria, Germany, Italy, Slovenia and Switzerland.

New for summer 2017, all hotels in Schladming, Austria, will be offered on an all-inclusive basis, the operator said. Extras will also be included, such as a guided torchlit walk, entrance to the Dachstein Glacier Ice Palace, food tasting, traditional Austrian breakfast or snack in a mountain hut and a shopping discount.

The operator added that Thomson customers staying at the Ferienalm or Stadttor hotels would also be given a “Summer Card”, offering them free use of all lifts and local public transport, as well as a free paragliding sampler course and access to the glacier hike and alpine trail.

Meanwhile for children, the card will allow free access to the kids’ adventure club, introduction to rock climbing, a free “Wild West” day, mining, bread making, archery lessons and an adventure hike. Prices start from £655pp.

Also new for summer 2017 is an Essence of Italy Explorer holiday, offering a flight, transfer and a week’s half-board accommodation with escorted organised tours of Lake Garda, Bolzano and Renon in the Dolomites. Day trips to Verona and Venice will also be available, with prices starting from £719pp.