Lynch, who joins the touring specialist on 1 January, has held business development roles with Super Break and has retail trade experience following ten years at Thomas Cook and more recently Tailor Made Travel.
Newmarket now has a team of five account managers covering the UK.
Richard Forde, head of trade sales, said: “We are delighted to welcome Sam to our team, her drive and enthusiasm for travel agents is just what we are looking for to further enhance relationships with our retail partners – we have high aspirations for 2020.”
Forde said despite political and economic pressures on the travel sector, Newmarket had enjoyed a “record-breaking year” of business through its trade channel and was “optimistic of the opportunities that the high street has to offer in 2020”.
Lynch added she was “thrilled” to be joining the company.
