The line said the new brand identity was an “invitation for guests to experience Norwegian’s philosophy of what a holiday should be, free from rigid schedules with the freedom to make their holiday their own”
It added that the new strapline was designed to "transcend the idea of traditional cruising".
It is designed to work alongside the line’s new promotional offer Free at Sea campaign, which runs from January 4 until April 10 2016.
Norwegian unveils new strapline
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