The Advertising Standards Authority has upheld a complaint against parent company Vacaciones eDreams SL, which is based in Spain.

The issue concerned four eDreams adverts offering Ryanair and easyJet flights. Two of these were Google sponsored search results, the two others were websites using the airlines’ names and logos.

The complainant said that customers could be confused into thinking that they were accessing official websites and content for easyJet and Ryanair.

Although eDreams argued that, among other things, its name was visible in a number of places, the ASA upheld the complaints – noting that references to both Ryanair and easyJet were more prominent than the name eDreams.

The ASA said the adverts must not appear again in the same form.

It added: “We told Vacaciones eDreams SL to ensure that their [adverts] did not imply they were promoting the official sites for airlines.”

Ryanair welcomed the ruling and is now urging Google to push ahead and ban eDreams advertising.

The airline said it had written to the tech giant, enclosing complaints from customers, but said that so far nothing had been done.

“We again call on Google to delist eDreams until all references to Ryanair have been removed from the eDreams advertising,” said Ryanair’s Kenny Jacobs.

“Ryanair has no difficulty with eDreams promoting itself as eDreams, but when it uses Google’s paid for search to pass itself off as ‘Ryanair’, then consumers are, and will continue to be misled.”