Liam Hunt will start on March 25. Based in Scotland, he will be the fifth UK and Ireland territory manager to report to Ellie Webb, Princess’s sales manager.

Hunt will be responsible for growing and managing relationships with the trade through face-to-face agent engagement, enhancing local training and supporting Princess’s brand immersive ship visit programme, as well as other region-specific initiatives.

Hunt has worked in the travel industry for 15 years, most recently specialising in cruise at Barrhead Travel.

Webb said: "Liam brings with him a wealth of brand knowledge, having already experienced Princess ships first-hand, alongside some great ideas on how to support and engage our agent partners."

Hunt added: “It’s such an exciting time to be joining Princess Cruises with the launch of Sky Princess later this year and Enchanted Princess next year.

“I’m really looking forward to joining the team and working with old and new agent friends alike.”