As part of the partnership, Schofield will travel onboard Royal Princess in the Mediterranean this spring.
Schofield, who currently presents ITV’s This Morning show, will be taking his first cruise and his experiences will be filmed.
He will also take another Princess cruise later in the year when he will host onboard guest experiences.
Schofield said: “I am very happy to be working with Princess Cruises for my first ever cruise.
“They clearly take wine and dining as seriously as I do, so can’t wait to get onboard and experience it for myself. I also plan on being back onboard to try out the new Ocean Medallion later in the year.”
Tony Roberts, vice president UK and Europe at Princess, added: “We are thrilled that Phillip Schofield is our UK brand ambassador.
“We know that with him onboard we can reach a whole new audience, who may have never considered cruising as a holiday option before”.
