Mireylees, who was previously a senior national account manager at Casio Electronics, will take up her new role tomorrow (March 1).
She has also amassed experience in head sales and management positions with Dyson and Coca Cola.
Mireylees will be tasked with managing relationships with a number of Princess’ strategic agent partners and be based at the line’s Southampton office.
She will report into UK’s director of sales, Rachel Poultney.
Poultney said: “We are excited to have Georgina join our team.
“Her experience makes her an expert in retail partnerships and perfect to take on some of our key accounts.
“It’s great to have a fresh new-to-industry view on how we work with our partners and I’m positive that agents will enjoy working with her.”
