Campaign partner One&Only saw a 32% year-on-year surge in room night bookings through the operator and its sister brand, Gold Medal, following the luxury living incentive held between March and May.
Gordon McCreadie, director of sales and marketing, B2B, Gold Medal and Travel 2, told TTG how the success of the incentive was evidence
of the effect agents can have on the luxury market. “It’s the biggest competition we have ever done and the performance for our partner
One&Only has been amazing,” he said.
“Customers are becoming more discerning and travel agents have the ability to really add value. [Consumers] don’t want to book on a faceless website and that comes into play in the luxury market. Good agents match the right product to the right customer and make our business what it is.”
The competition offered agents the chance to win themselves a high-end lifestyle for 12 months. To claim the prize, agents had to secure as
many One&Only getaways as they could between March 17 and May 13.
A combination of 41 agencies and individual travel consultants participated in the competition.
