Tamara Strauss would also help lead brand strategy the line said, in her role which will heading up the marketing, communications and distribution teams.

Royal Caribbean said the aim was for Strauss to bring the Royal Caribbean International brand “to a wider audience, targeting the new-to-cruise audience in the UK and Ireland in innovative and exciting ways.”

Strauss joins the line from InterContinental Hotels Group where, for the last seven years, she worked in senior marketing roles for the group, across a number of disciplines including global agency partnerships and UK brand marketing.

During this time she managed a multi-million pound re-launch for Holiday Inn in the UK.
 
Stuart Leven, ‎managing director, Royal Caribbean International, UK & Ireland said: ‘’It’s an exciting time to have Tamara come on board as we have high ambitions to take the cruise category and Royal Caribbean in particular to new audiences.

“Tamara has already been integral in delivering our new agency partner structure and her wealth of experience, knowledge, creativity and strategic input will be highly valued as we set the brand up for further success in 2016 and beyond.’’

Strauss added: “Royal Caribbean International is an exciting and pioneering brand with strong ambition. I look forward to building on the brand’s success as we continue to target the new-to-cruise audience and launch two new game-changing ships in 2016.’’