More than 65% of the consortium’s membership now opts in to the central marketing offering – an increase of 23% on the last quarter.
 
The group’s latest summer marketing campaigns are aimed at helping its membership stimulate bookings in their local markets, and encourage footfall, “now much of the lates market is now sold”.
 
Themes include "Welcome to your World", targeted at the cruise and touring sectors and "Picture this", a campaign focused on the emotions of making family holiday memories.
 
Both launched last week to members across the group’s entire brand portfolio, with flash banners, window materials, social media campaign support and web banners.
 
The campaigns have been designed in-house and include direct marketing, TV, social media and in-store materials.
 
For the first time a video has also been produced to show members the best way to use the campaigns locally.
 
Members’ customers can also be entered into a competition to win £500 worth of holiday spending money with their travel agent.
 
Si Prentice, group marketing director at The Travel Network Group, said: “With a great deal of the lates market now sold we wanted to help members keep their windows and retail environments fresh and give them a reason to reach out to customers.  
 
“Members have already reported that the ‘Welcome to the World’ campaign is helping to drive long-haul sales.”
 
Prentice added: “The traction we are achieving with our members, and their engagement with our central marketing offering, continues to go from strength to strength with many of our members now opting into taking many, if not all of our central marketing initiatives.
 
“We also saw more than 240 members attend our recent online week, where we hosted webinars on social media, e-marketing and online marketing.”