Hackney, who first joined Tui UK & Ireland on a graduate scheme in 2001, will take up his role on December 1 and will report to Helen Caron, cruise and distribution director.
He joined Tui’s cruise division two years ago as commercial director and has managed the commercial aspect of launching Marella Discovery and Marella Discovery 2.
Helen Caron said: “I am delighted that Chris Hackney is to become the new managing director for Marella Cruises at such an exciting time for our business as we establish the Marella brand in the UK and Ireland cruise market, and launch of our newest ship Marella Explorer in the spring of 2018.”