The firm saw sales rise by 19.2% to £45.9m in 2014 with operating profit up from £140,000 to £707,000.

The upward trend has continued into the current financial year, with accounts for Abercrombie & Kent Ltd showing forward bookings increasing by 15% for the first eight weeks of 2015.

Destinations such as the US, India and Antarctica performed well but the company admitted that the Middle East and North Africa had failed to recover following a period of unrest.

“There was an earlier perception that we only deal with the very high end of the market and that’s changing. The message that our holidays are more affordable is filtering though,” said finance director Rebecca Brown.

She added: “When you are in the five-star market, the perception of our brand is that we’ve always dealt with the super-rich and celebrities, but that’s not the case.”

Abercrombie & Kent was founded in 1962 by the current chairman and chief executive, Geoffrey Kent, and his parents. In 2004, resort operator Intrawest Corp bought a “strategic equity interest” in Abercrombie & Kent.

“We’ve had good growth across our main tour operation as well as our outlets in Harrods and the City of London. I would put that down largely to a refocused marketing strategy and additional investment in marketing,” said Brown.

She added: “We’ve certainly got another year of growth, that’s all looking positive and it’s an increasingly competitive market in which to operate so yes, we’re pleased with the progress that we’re making.”

Managing director Kerry Golds joined the company in 2013 after stints at Western & Oriental and Travel 2.