The line has appointed former Blue Water Holidays sales and product manager Jenny Wade as regional sales manager of the north.

She joins Andrew Schweitzer, regional sales manager, who has been with Viking for four years, and will cover the south of England.

Viking said Wade would be responsible for maintaining and growing Viking’s travel agency partner relationships in the north of the UK, from the Manchester area up to the north of Scotland.

The role will encourage agent training, business development and incentives in a bid to help agents grow their business.

Viking has also created two field-based executive support roles to assist the regional sales managers.

Gaynor Lee will cover the south west of England, while Barbara Symington, who previously worked for Connoisseur Travel in Edinburgh, will cover Scotland. Both will operate on a part-time basis.

Neil Barclay, head of sales at Viking Cruises, said: “Viking Cruises is dedicated to supporting travel agents to help grow and build their businesses.

“We also have a series of fam trips planned later this year and early next year to allow agents to experience first hand the Viking Cruises offering, which aims to help them sell and earn more with Viking Cruises exceptional commission rates,” he added.