Bloxham replaces Laurence Hicks, who left the company earlier this year.

Bloxham joins the operator with more than 17 years experience in digital marketing and online transformation.

He was previously managing director for James Villa Holidays.

Commenting on his appointment, Bloxham said: “I’m excited to be joining Wendy Wu Tours at a time of digital transformation. It’s a privilege to be given the opportunity to lead this dynamic business, and work with one of the industry’s most influential and driven entrepreneurs.”

Joe Karbo, group chief executive said: “Wendy Wu Tours is delighted to have appointed someone with Mark’s record of success. The company is experiencing a strong trajectory of growth, and Mark’s experience in growing revenue’s in the digital space will ensure we are well poised to achieve our objectives.”

Bloxham will start in his role as UK managing director on August 21.