This new role sits in the Product and Operations team and will see Emma lead Audley’s global destination partnership strategy, with a key focus on global tourism boards and international destination partners.
Emma brings more than 30 years’ experience including senior leadership roles at STA Travel and Travelbag. Emma has also served on the boards of ABTOI and BETA, and advised organisations including VisitBritain, Tourism Australia, Saga Travel Group, Elegant Resorts and Wellbeing Escapes.
Lisa Fitzell, Chief Product and Operations Officer at Audley Travel, says: “I’m delighted to welcome Emma to Audley. She brings expertise in strategic partnerships, destination marketing and business growth, alongside an exceptional track record of building influential relationships across tourism boards, government bodies and international travel partners and is ideally placed to help us determine and bring to life our long-term partnership vision.”
Emma Hudson says: “I’m passionate about working with travel businesses to use strategically aligned partnerships to deliver meaningful impact. This is a really exciting time to join the team and I’m looking forward to using my contacts and experience to further strengthen Audley’s differentiation.”
Emma joins Audley on 29 June and will be based in the UK, with her remit including partnerships for both the UK and US sides of the business.
