Running for the next 90 days (19 June to 18 September), the 90 Years, 90 Days, £90 Giveaways campaign celebrates Premier Holidays 90th anniversary while offering agents inspiration for their clients' next adventures.
Agents booking Premier Holidays during the incentive will be automatically entered into a weekly prize draw to win £90. In addition, agents will receive an extra £25 for every long-haul package booking on top of Premier's standard booking incentive.
Every qualifying booking made during the campaign will also be entered into a prize draw to win a £5,000 holiday for two to Sri Lanka including a stopover in Qatar offering agents the opportunity to experience the product first-hand.
The campaign launches following the announcement the Foreign Office has lifted its travel advisory for the United Arab Emirates, allowing travel and sales to return to normal.
Head of Trade Sales Dom Carrick said: "The lifting of FCDO restrictions is fantastic news for the travel trade and customers. We're delighted to see confidence return to the region and are excited to support our agent partners with this new incentive.
"As we celebrate 90 years of Premier Holidays, we wanted to create a campaign that rewards our trade partners while reminding customers there has never been a better time to start planning their next holiday. Whether it's Dubai, Thailand, Canada, South Africa, Australia, the USA or beyond, the world is waiting.
"From weekly cash prizes and enhanced booking incentives to the chance to win a holiday to Sri Lanka with a Qatar stopover, we're giving agents more reasons than ever to engage, book and win."
Agents can find full T&Cs and campaign details on the Premier Holidays trade website. Full incentive highlights include:
– Book with Premier Holidays 19 June – 18 September 2026
– Automatic entry into weekly £90 prize draws
– Weekly winners throughout the campaign
– £25 bonus incentive on every long-haul package booking
– Every booking entered into the grand prize draw (holiday for two to Sri Lanka with Qatar stopover)
– Available in addition to standard booking incentives
