Hernandez will take up the newly created role on October 31 having previously spent seven years with Royal Caribbean Cruises Ltd.

During his time with the line he spent three years as vice-president of planning, strategy and deployment with Royal Caribbean and a four-year spell prior to that as vice-president of revenue management for its sister line Celebrity Cruises.

Larry Pimental, president and chief executive of Azamara, said: “Azamara Club Cruises is thrilled to have Bert Hernandez join our dedicated team.

“It’s an exciting time for the brand and Bert brings expertise and knowledge that will be extremely beneficial to our team as we look ahead to Azamara’s bright future.

“Our Destination Immersion programming is unmatched and we continue to bring unique experiences to our guests because of our talented teams.”

Hernandez said: “I am excited to join the Azamara team and look forward to playing an important role in the continued success that lies ahead.

“I’m ready to dive into this new role and work with the team on this truly unique and special brand.”