Using the message of “we are THE ONE for you”, the January campaign aims to position the operator as “a match maker” for agents’ clients and includes a “curated edit” of options and offers that it said will save agents time, effort and expense.

Having announced the reservations team at its new head office would be completely trade focused, Carrier has also now produced an image-led “look book”, divided into six collections including ‘the one for a sense of place’, ‘the one for adventure’ and ‘the one for family’. The guide has been over-branded for more than 30 key agent partners for use with their own client database.

Wider spread social media assets and video content have also been created for agents to use, along with window displays around the campaign. The ability to filter through offers using new functionality on Carrier’s website, which has also been redesigned, is also being flagged, while a booklet sent to 500 agents highlights all elements of the operator’s agent support channels.

“We’re excited to work alongside agents to kick start their January sales,” Towey said.