Pollard, 46, appeared at Manchester Magistrates’ Court on Thursday (20 June) charged with 22 counts of fraud by false representation.
He has been released on unconditional bail to appear at Manchester Crown Court (Minshull Street) on 18 July for a plea and directions hearing.
Pollard, of Harold Road, Prestwich, joined Bookable Holidays in 2011 following a stint as commercial director at On the Beach.
He also previously served on Abta’s membership committee.