Liz Ryan returns to Saga after a spell at Wendy Wu, managing the north west region, and in her previous role at Saga, Ryan was responsible for that region in a field sales role.
Ryan has also previously worked for Affordable Car Hire, Travel Supermarket and the Global Travel Group. She joined Saga in the newly-created role on Monday April 30.
Iain Powell, head of trade sales, said: “Liz has a wealth of experience across the industry, as well as knowing Saga incredibly well.
“I have talked at length about our significant growth plans for the trade – Liz will be pivotal in us realising these goals.
“This further investment in our trade support shows Saga Travel’s commitment to making this channel successful.”
