A survey of 2,007 Americans undertaken by Travelzoo has shown a third of them are now considering a trip to the UK in the next 12 months.

This has combined with data from Travlezoo’s own website which has seen a 35% year-on-year increase in US citizens searching for UK destinations.

Travelzoo UK managing director Joel Brandon-Bravo said: “With the British pound currently at a three-decade low against the US dollar, travel to the UK now offers excellent value for money for travellers from the US and many other global destinations. 

“While the UK tourism industry looks set to benefit from the plunging value of the pound, outbound tourism from the UK is likely to suffer towards year end and as we enter 2017 as currency falls translate into higher costs of overseas holidays.

“Despite a strong performance for October half-term holidays, there is concern among Travelzoo’s partners about Christmas and February half-term bookings. 

“Most expect to begin to see the true impact of Brexit on outbound tourism during this booking season.”

 Dr Yeganeh Morakabati, associate professor at Bournemouth University added: “American visitors spent over £3 billion in the UK in 2015, even with a less favourable exchange rate between the dollar and GBP. 

“A 35% increase in American tourist arrivals to the UK, would mean at least an extra £1 billion spending; this brings American visitor spending in the UK to more than a staggering £4 billion.”