That was the message from Travelport vice-president and managing director Northern Europe Simon Ferguson. He told delegates he believed indie businesses were now better equipped than ever to “adapt, create and disrupt” within their marketplace and grow.

Ferguson cited a number of factors, including shifting consumer attitudes, changing business models and the mindset of an independent retailer to “look at things differently”, as key ingredients for success.

He discussed how consumer values were favouring indies, citing a recent survey in which 48% of Brits said they would shop more with independent retailers if there were more of them.

Ferguson also acknowledged delivery company Hermes’ study, which found that more than a fifth (23%) of 18-34-year-olds believed independent retailers offered a better quality of product, while 22% said the internet had helped inform them as to where they could buy from an independent store.

Ferguson later touched upon the rise of independent “distributor” companies such as Airbnb and Uber and their ability to innovate.

“People say customers drive innovation but that’s not true. Five years ago we weren’t asking for Uber and now it’s very successful. This type of innovation is down to independent businesses like yours.

“BHS and Woolworths, they couldn’t adapt, but you guys have the power to do that.

“You are all independent heroes; you have declared your independence. Celebrate your ability to create special cultures in your businesses. Therein truly lies the secret to success,” Ferguson said.