The 13th series of the show has seen Lord Alan Sugar put 18 new candidates through their paces in a series of challenges as they compete to win £250,000 of investment for their business, and Lord Sugar as their business partner.

In this week’s episode, Stadium Sales, Lord Sugar asked the candidates to plan and manage a VIP event involving a corporate box and also sell food to the main crowd at Wembley Stadium at the Women’s FA Cup final.

Nicola Gibson, head of local and entertainment at Travelzoo in the UK, said: “Last year we started working within our industry to host exclusive member events in the UK, including a theatre buyout of Motown the Musical in London, an after-hours tour of Bombay Sapphire’s Hampshire distillery, and a takeover of Michelin-starred Restaurant James Sommerin in Penarth.

“It was good to see the apprentices’ approach to organising a high-end function.”