Tui will also debut a concept brand in the Greek island of Santorini with the Sensimar Meltemi Blue.

Sensatori Barut Fethiye resort in Turkey will be extended with the construction of a new building next to the hotel.

These developments will take Tui’s portfolio concept hotel brands from 88 to 103. UK guests have around 84 hotels to choose from.

Tui Group’s overall hotel portfolio currently comprises 380 hotels and resorts, 50 of which are operated by third-party hoteliers.

“For our three international concept hotel brands, we plan to deliver strong growth in cooperation with local partners,” said Sebastian Ebel, Tui Group executive board member in charge of hotels and resorts.

“Tui will continue to set standards for the holiday hotel industry in the future.

“We are also driving our growth roadmap in the hotel segment further ahead through our Tui Blue, Robinson and Tui Magic Life brands and our long-standing joint venture partners such as Riu.”