The Abta Holiday Habits Report 2019 found the biggest concerns for holidaymakers were pollution and the treatment of animals in destinations – with 66% saying they are worried about how animals are treated in destinations, and the same number concerned about waste and plastics.

The report says 110 travel companies have registered their support for Abta’s 2019 Make Holidays Greener campaign, which encourages both tourists and businesses to ‘Reduce, Reuse and Recycle’.

Initiatives already taken include reducing food waste in hotels, holiday clothes swaps and providing customers with water bottles to reduce the need for single use plastic bottles.

“Companies are considering the environmental and social impacts of their tourism products – including developing excursions which support local communities and working with local authorities to manage tourist flows in destination – to put them at the heart of their planning and decision-making,” says the report.

“More and more hotels are also joining Travelife – an accreditation scheme for accommodation providers who are committed to sustainability.”

Abta’s partner The Nursery spoke to a nationally representative sample of 2,043 consumers for the study, which related to the 12 months to July 2019.